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Zomato - Discover More Places to Eat Around You
Zomato helps in bringing the customer closer to the restaurant of his choice. The organised food business in India is worth US$ 48 billion, of which food delivery is valued at US$ 15 billion – according to a report published by India Brand Equity Foundation (IBEF).
Though on ground the online food industry may be in its nascent stage, experts are of the opinion that it has seen an exponential growth. There is a growing trend of online food delivery players like Zomato, TinyOwl and Swiggy building customer base through partnerships, indicating the huge potential in the organised food business. The Boston Consultancy Group had earlier estimated that the market size of food in India would reach Rs 42 lakh crore by 2020, from Rs 23 lakh crore in 2014.
Significantly, the rise of online food start-ups, with the objective of tapping the millions of internet users in India, has a lot to do with this growth.
Founded in 2008 by Deepinder Goyal and Pankaj Chaddah (both IIT Delhi graduates and ex-Bain consultants), Zomato is a restaurant search and discovery service available online. The service began as 'Foodiebay', conceptualised in the cafeteria of Bain & Company - it was designed to save time in scanning menu for the food available for the busy consultants.
With a vision to help people discover great eating joints around them, the online service caters to more than 80 million foodies across the globe monthly, operating in 23 countries worldwide, including India, Australia and the United States. Zomato lists various restaurants by uploading detailed scanned menus and photos sourced by local street teams. They further capture user comments, reviews and ratings to make the information more meaningful. Zomato has a huge database of over 1 million restaurants with 30 million photos, 10 million reviews and 18 million bookmarks.
Apart from the restaurant search, Zomato expanded their offering base to online food-ordering and table reservations. However, more than 90% of their revenues still come from advertising revenues, though this number is slowly reducing with other services gaining traction. Zomato also provides for cashless payment options and has launched white-label apps. With the acquisition Delhi-based startup MapleGraph that built MaplePOS, a cloud-based point-of-sale product for restaurants, Zomato now offers a point-of-sale system for restaurants as well in the name of ‘Zomato Base’.
In May 2012, in collaboration with Citibank, Zomato launched a print version of the website as 'Citibank Zomato Restaurant Guide'. However, as the database kept expanding geometrically with their first overseas foray to UAE in September 2012, the print version was discontinued in subsequent years.
Infoedge, the parent company of Naukri.com group, controls 47% of the stake in Zomato with other key investors being Sequoia capital, Vy capital and Temasek. Zomato has raised a total of ~$225 million through these investors in multiple funding rounds. This capital fuelled their global expansion through acquisitions.
Zomato clocked total overall revenues of Rs. 185 Crores for FY16, with India accounting for 47.3% of the revenues. However, their net loss also mounted to a total of Rs. 574.5 Crores primarily on account of US and other recent locations they have ventured into.
As per the rankings released by StartupRanking on 21 March 2016, Zomato ranks as the top 2 startup for India.
Zomato Coupons and Offers
With an aim of expanding its customer base many fold, like all other e-commerce companies, Zomato offers handsome discounts and cashbacks for a specific period of time. One can find some deal or the other almost always on - on the company website, as well as partner website. With thousands of restaurants as its partners, it is always possible to have some form of Zomato coupons or Zomato vouchers, active.
For new users, Zomato offers attractive schemes - such users get a flat amount off on Food Orders from selected restaurants (restaurants that have offered discounts). Customers can get discounts and various offers using fresh Zomato Promo Codes. To avail all these offers, coupon codes are required, which can be retrieved as per the instructions.
Zomato is an excellent option to search for the most apt restaurant options. Besides providing the convenience of getting through the best restaurant, it offers amazing discounts:
Some of the recent offers on Zomato include:
- On ordering food from your favourite restaurants through Zomato, you get best price on it by just activating the deal after selecting the menu
- Zomato Offers 15% OFF on your first order using specific Zomato promo codes. Customers can avail maximum discount of Rs 200 during their checkout at Zomato website
- Flat Rs 100 Off On First Order, on a minimum order of Rs 300 + Extra 20 % Off
- Zomato Free Meal offer subject to certain conditions which change from time to time