Zivame Coupons and Offers- February 2023
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Zivame - Your Lingerie Expert
Zivame operates in the online intimate apparel segment, a segment which is emerging as the fastest growing category in India’s booming e-commerce market, on the back of strong technology and marketing initiatives. Out of every 10 lingerie units sold online, about four are home-grown brands that have found a presence in the mid-premium segment with their fashionable colours, designs and cuts. Overall, Lingerie is Rs 15,000 crore market in India. Interestingly, two-thirds of it is in the unorganised sector and the rest – a significant Rs 5,000 crore – in the organised sector, of which online buying is just a fraction. According to reports, innerwear as a category is the highest growing market in the women’s apparel segment growing at 15% year on year. The lingerie category in the country is largely unorganised, with branded players accounting for less than 35% of the market.
Also, women will likely emerge as key players in India's growing e-commerce market. Currently, the online shopping audience is approximately 50 million out of which women account for over 30 million now. The online population is expected to reach 600 million by 2017-18 and 125 million by 2019-20, out of which women should account for 50 million. At an average spend of US$ 30 per user per annum, the online lingerie market opportunity could be as big as US$1.5-2 billion by 2019-20.
Prominent factors that are helping in the growth of this segment include:
- Tremendous growth in smart phone users
- Young population
- Significant discounts
- Comfort, ease and privacy
Zivame is an e-commerce portal exclusively dealing with lingerie for women across various categories and brands. The company, based out of Bangalore, started its operations in August 2011 and has been on a continuous stride of success since then. The premium online lingerie store was established with an idea of facilitating good quality inner wear to every woman in India at affordable prices along with the ease and comfort of online shopping.
Zivame believes that every female should have access to refreshing design and perfectly fitted lingerie for her body. A good intimate wear shows comfort and confidence outside. The name ‘Zivame’ means ‘Radiant Me’ and Zivame strives to help every woman explore that radiance in her and shine to the world.
Online shopping for lingerie has been made very easy and fun by Zivame.com. The company understands the art and science of lingerie and makes efforts to bring forth most exclusive, trendy and comfortable designs in innerwear solutions. Zivame explains that a woman’s size changes every six months and so her lingerie should suit her body type every time! Zivame helps women find their perfect size through their bra size calculator on the site.
Today’s generation is always online and likes to shop on the go. The Zivame App for Android and Apple operating systems makes it a quick affair. One can download the app and browse through Zivame’s vast collection on her smartphone. There are exclusive app-only Zivame coupons and deals for the subscribers.
Zivame makes every woman fall in love with its beautifully crafted collection of bras, panties, nightwear, swimwear, every-day wear, shapewear, bridal lingeries and plus size lingerie. In a bid to revolutionise the lingerie shopping online, Zivame endeavours to provide an underwear collection ranging from everyday essentials to high-fashion styles in every size. Their exclusive range is an outcome of 260 days of meticulous research, design and development.
The collection is curated and chosen from best of the national and international brands like Enamor, Wonderbra, Triumph, Ultimo, Lovable, Plié, Jockey, Amanté, Bw!tch, Curvy Kate, Hanes and many others.
The innerwear collection is brought across various sub categories like size, colour, style, price range, brand and personal preference (like fabric, wired or non-wired, coverage etc.). Zivame padded bras and Zivame swimwear are hot favourites among online female shoppers.
The company firmly aims to bring out confidence, through lingerie, for every woman. According to a survey conducted by Zivame, four out of five women are not aware of their perfect lingerie size and style according to their body types. About 82 per cent of the Indian women have never received professional help in finding the right bra. Zivame is trying to change these statistics for good.
Zivame Key Facts
In the wake of its sincere efforts to make shopping lingerie online enjoyable and easy, Zivame has garnered strong investor support since its inception. It is India’s one of the most loved brands. Zivame made intimate wear for women a mainstream shopping decision and an attention deserving necessity.
- The company has raised around US$ 48 million from pioneer investors like Khazanah Nasional Berhad, Zodius Technology Fund, Unilazer Ventures, IDG Ventures India and Kalaari Capital. The funds have been primarily deployed to expand business, develop new products, hire talent, upgrade technology and market the products. The investor funding helped Zivame pursue its private label strategy successfully.
- Today, Zivame’s private labels Pen.ny and Cou contribute to around 60 percent of their revenues. They have also stayed ahead in competition by using state-of-the-art technology and being the first one to bring a dedicated lingerie app.
- Zivame also started a mobile lingerie fitting lounge in Bangalore where a woman can just walk-in and try out different styles and learn her perfect size. The motto behind this lounge is to truly educate women on how important it is to have perfect-fit lingerie. Moreover, this lounge is to complement the online store by providing a touch-and-feel experience to the buyers.
- Zivame ships across 20,000 pin codes in India. Moreover, their discreet packaging ensures that products are delivered privately to the buyers.
- Zivame gets around 60% of its revenue from its in-house brands. Tier II and Tier III cities account for its 30% of the revenue. Zivame Shapewear has seen a 336% increase y-o-y in 2015.
Zivame Coupons and Discounts
Not only has Zivame made online shopping for lingerie enjoyable for its users, but they also extend fabulous offers and deals on their stunning range every day. Registering on Zivame.com is very simple and free. Once you sign up on their site, you get entitled to avail flat INR 500 discount on first two purchases. Registered members get personal notifications through mails and messages regarding Zivame sale, discounts and promo codes.
There are exclusive Zivame coupon codes for first time shoppers online. The company thrives to make online shopping experience a great endeavour for its users. The website is user friendly and showcases their entire collection. It has dedicated courier partners and ensures safety of online payments through trusted gateways. The orders placed through the website are shipped for nominal delivery charges. With so many advantages from the comfort of home or office, Indian females are not hesitant to shop online and add perfect lingerie to their chest of drawers.
Frequently Asked Questions
What is Zivame’s Return policy?
Zivame has a very easy, hassle-free return policy. A buyer can raise a return request on their website for them to resolve the issue. Though the quality team checks all the orders before dispatch to ensure correct products are delivered to all the customers, in case a buyer is not happy with the product received, she can easily raise a return request.