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Vistaprint - Everything to Market Your Business
Vistaprint, a Cimpress company (Cimpress is a Netherland-based company offering print, signage, apparel, gifts etc), operates in the e-commerce segment. With less than one per cent of the commercial printing business in India being in the organised sector, Vistaprint offers a huge opportunity.
The e-commerce industry in India is expected to be worth US$ 38 billion by 2016, a 67 per cent increase over the US$ 23 billion for 2015, according to a report by the Associated Chambers of Commerce of India (Assocham). The market was worth US$ 3.8 billion in 2009 and US$ 17 billion in 2014.
Key factors behind the unprecedented growth in revenues include:
- increasing internet and mobile penetration
- growing acceptability of online payments
- favourable demographics
- growing number of businesses
Vistaprint was originally founded as Vistaprint in Paris, France in 1995 by current President and CEO Robert Keane, immediately after he graduated from INSEAD Business School. The company started operations with business cards as the sole product – which was later expanded to postcards, letterhead, stamps, and return address labels.
Vistaprint, which started operations in the Indian market in 2013, is a leading player in the highly unorganised printing market in India. The Indian market space has opened up newer segments like large corporates, due to the lack of organised players, making it a large potential area. Vistaprint is known for creating ripples in the usually unorganised print industry with its technology-driven platform. In India the company has grown from three people to 200 people in a span of two years. It offers services in banners, posters, waterproof stickers, premium business cards, business card holders, logo design, t-shirts, mercerized polo t-shrits, polo shirts, office shirts, caps, hoodies, tote bags, and laptop bags.
Vistaprint Key Facts
- While the online venture was started in 2013, Vistaprint claims to have grown five to six times, with an objective to own five per cent of the market in the next five years
- The brand has a repeat rate of 70 per cent
- It has positioned itself as a one-stop-shop for multi-channel printing needs - from business cards to clothing.
- Recently Vistaprint partnered with Yashraj Films for movie merchandise and a new 'embroidery plus' section for customised prints on branded clothes.
- Vistaprint has also opened up an offline store after having established its online presence. The store has been opened to cater to the local needs of small businesses and individuals, and where people want to first see and feel it before going for the purchase
- Vistaprint recently launched Photobook for Mother’s Day, where users could get photographs printed and gift the album to their special ones. The idea was to help people relive the nostalgia associated with hard copy of albums, as in the past
Vistaprint Coupons and Offers
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Vistaprint Promo Codes are regularly available on its website as well as affiliate websites. Customers can use Vistaprint coupon code and deals to get large discounts on products ranging from visiting cards to personalised mugs. Vistaprint vouchers are available on its website as well as affiliates’ giving shoppers the freedom to choose a product of their choice at heavily discounted prices.
Vistaprint premium visiting cards are available at significantly low prices. These visiting cards can be made by browsing through the existing designs on Vistaprint website, with an added facility of one of their experts doing the graphic design. By accessing relevant Vistaprint coupon codes from the website or from partner sites, customers can avail discount on Business Visiting Cards, Posters, Brochures, etc. Vistaprint discount on photo calenders is a treat for people who want to go for personalised photo books. The offer entails picking two with same design. Vistaprint has three types of Photobooks - including landscape, portrait and square, which are available in nine sizes. It also offers three different types of cover options – Photo cover, Linen, and Leather. Vistaprint coupons can be used to get discounts on different types of cards, personalised calendars, flyers, invitations, etc.
Vistaprint Key Products/Categories
Vistaprint has a comprehensive product portfolio that aims to cater to the printing needs of corporate as well as individuals. Key product categories include:
- Signs & Posters – these include Banners, Posters and Waterproof Stickers
- Visiting Cards - Premium Visiting Cards and Visiting Card Holders
- Business Services – Logo Design
- Clothing and Bags – T Shirts, Mercerized Polo Shirts, Polo Shirts, Office Shirts, Caps, Hoodies, Tote Bags, Laptop Bags, Bags
- Invitations and Announcements – Birthday, Wedding, Party, and other invitations
- Labels and Stickers – Product labels, custom stickers
- Marketing Materials – Flyers, Brochures, Banners
- Photo Calendars – Wall and Desk Calendars
- Photo Gifts – Personalised Mugs, Photo Cards
- Stationery – Envelops, Address Labels, etc
- Wedding Package – Customised as per customer needs
Frequently Asked Questions
Can I Cancel My Order?
Vistaprint starts working on the orders as soon as they are submitted. However, to the extent possible, Vistaprint does everything to cancel your order. If the order is cancelled successfully, a merchandise credit for the order amount is applied to your account.
Can I Arrange for My Own Delivery / Courier to Deliver My Order?
Vistaprint currently does not accommodate special delivery requests. To ensure that you get your items on time, Vistaprint uses a variety of delivery couriers.
How Much Does Shipping Cost?
It depends what you've ordered, which shipping speed you have selected and your delivery address. Vistaprint shows you the exact prices when you make your order, but you can also click the "Get A Quote" link on each product's pricing page.
Can I Request a Quote?
Vistaprint already has the process in lace. Quotes (including shipping & processing) are available from the Pricing tab on any of the company’s product information pages throughout the site.