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Soie - Best Place for Online Lingerie Shopping in India
Soie operates in the online fashion and intimate apparel segment, a segment which is emerging as the fastest growing category in India’s booming e-commerce market, on the back of strong technology and marketing initiatives. Out of every 10 lingerie units sold online, about four are home-grown brands that have found a presence in the mid-premium segment with their fashionable colours, designs and cuts. Overall, Lingerie is Rs 15,000 crore market in India. Interestingly, two-thirds of it is in the unorganised sector and the rest – a significant Rs 5,000 crore – in the organised sector, of which online buying is just a fraction. According to reports, innerwear as a category is the highest growing market in the women’s apparel segment growing at 15% year on year. The lingerie category in the country is largely unorganised, with branded players accounting for less than 35% of the market.
Also, women will likely emerge as key players in India's growing e-commerce market. Currently, the online shopping audience is approximately 50 million out of which women account for over 30 million now. The online population is expected to reach 600 million by 2017-18 and 125 million by 2019-20, out of which women should account for 50 million. At an average spend of US$ 30 per user per annum, the online lingerie market opportunity could be as big as US$1.5-2 billion by 2019-20.
Prominent factors that are helping in the growth of this segment include:
- Tremendous growth in smart phone users
- Young population
- Significant discounts
- Comfort, ease and privacy
Headquartered in Mumbai, SOIE, a fashion lingerie and apparel brand from the house of Ginza Industries, was launched in 2011 and means "silk" in French. It has six company owned stores and is present across 2,000+ multi brand outlets. SOIE has 2 dedicated facilities, and is present across major e-commerce portals.
SOIE, in late 2015, did a new campaign titled 'No Nonsense' to connect with its style-conscious, independent and modern women consumers. The brand had released its new print campaign that showcases the valiant attitude of the brand's customers as well as their knowledge of their own individuality and power. The fashion brand also signed an exclusive licence agreement with Warner Bros and is ready with its Superman and Wonder-woman collection.
SOIE has brought in two technical experts from the quality lingerie manufacturing sector in Sri Lanka to promote product development for the Indian market. The company aims to develop and release more than 100 new styles into the market at regular intervals. It has also raised funding from IvyCap Venture.
SOIE has a team of more than 4,000 people, and a manufacturing capacity of over 8,000 sq feet which is spread across 13 factories. The company produces around 15,000 pieces per day.
SOIE Coupons and Offers
SOIE offers stunning discounts on all products across the website. By using SOIE coupon codes at checkout page, customers can avail the massive discount. Customers can get upto 75% discount on SOIE undergarments and SOIE nightwear shopping. Women can buy SOIE sexy lingerie gift set online at SOIE online store and get flat discount. Women can find exclusive offers on SOIE sexy lingerie, women lingerie including panties, nightwear, bras, clothing, bridal collections and more.
SOIE Promo Codes & Offers are regularly available on its website as well as affiliate websites. Customers can use SOIE shop coupon codes and deals to get large discounts on trending fashion online. The store, with its high-quality, and trend setting fashionable choices, offers statement collection across a range of items.
The store is a real treat for females who are looking for multiple options at reasonable prices. They can buy beautiful designs in multiple styles at a much lower rate by using SOIE voucher codes, available on multiple sites.
SOIE Key Products/Categories
SOIE operates across a range of product categories, with hundreds of styles appealing to different tastes. Key categories include Apparel, Lingerie, Nightwear and Designer Gown.
The company claims extremely high quality products, as all parts of its briefs go through vigorous tests before being pieced together. SOIE designs different bras, in different cuts and soft fabrics, to let customers choose the balance and support they are looking for, depending on the outfit they choose to wear them under.
Top product categories at SOIE include Dresses, Tops, Tunics, Dresses, Leggings, Designer Gowns, Denims & Pants, Bras, Panties, Nightwear and Swimwear. Key categories in bra include Padded Bra, Push up Bra, T-shirt Bra, Halter Neck Bra, Cotton Bra, Demi Cup Bra, Full Coverage Bra, Underwire. Key categories under Panties include Thong, Hipster, Garter, Low Waist Panty, Boy Shorts and Bikini Briefs. Key categories under Nightwear include Camisole, Pajamas, Robes, Long Nighty, Bridal Wear, Cotton Nightdress, T-Shirts, Sultry Satins and Shorts.
Frequently Asked Questions
What is the Cancellation Policy at SOIE?
You Can Cancel Your Order with Soie. In within two days of the date of purchase on or before the order is shipped, whichever is applicable. If you are not fully satisfied with your purchase, SOIE’s return and exchange policy allows you to return it within 15 days of its delivery, post which they will refund full amount in 5 to 6 working days.