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Shyaway - Every Woman Deserves to Feel Beautiful
Shyaway operates in the online intimate apparel segment, a segment which is emerging as the fastest growing category in India’s booming e-commerce market, on the back of strong technology and marketing initiatives. Out of every 10 lingerie units sold online, about four are home-grown brands that have found a presence in the mid-premium segment with their fashionable colours, designs and cuts. Overall, Lingerie is Rs 15,000 crore market in India. Interestingly, two-thirds of it is in the unorganised sector and the rest – a significant Rs 5,000 crore – in the organised sector, of which online buying is just a fraction. According to reports, innerwear as a category is the highest growing market in the women’s apparel segment growing at 15% year on year. The lingerie category in the country is largely unorganised, with branded players accounting for less than 35% of the market.
Also, women will likely emerge as key players in India's growing e-commerce market. Currently, the online shopping audience is approximately 50 million out of which women account for over 30 million now. The online population is expected to reach 600 million by 2017-18 and 125 million by 2019-20, out of which women should account for 50 million. At an average spend of US$ 30 per user per annum, the online lingerie market opportunity could be as big as US$1.5-2 billion by 2019-20.
Prominent factors that are helping in the growth of this segment include:
- Tremendous growth in smart phone users
- Young population
- Significant discounts
- Comfort, ease and privacy
Shyaway was founded in 2015 by Mr.Gopinathan, Mr.Sanjay Dangi and Mr.Ramachandran. Shyaway is an innovative and fascinating on-line store that caters exclusively to women’s needs in personal clothing - women’s lingerie. The idea behind the genesis was an earnest intent to help women across cities and age group understand and identify their right size, shape and appreciate their bodies. The company has a huge collection of lingerie with a wide size-range. Women find it easy to shop online with the help of Bra Size Calculator and Panty Size Calculator which lets them know their exact bra size. They also have a mobile app Shyaway - Android Apps on Google Play from shoppers may purchase their favourite lingerie.
Shyaway also offers India's first premium organic lingerie brand Inner Sense.
Shyaway Coupons and Offers
Shyaway offers stunning discounts on all products across the website. By using Shyaway promo codes at checkout page, customers can avail the massive discount. Customers can get large discounts on Shyaway undergarments and Shyaway nightwear shopping. Women can avail Shyaway offers for lingerie at Shyaway online store and get flat discount. Women can find exclusive offers on Shyaway sexy lingerie, women lingerie including panties, nightwear, bras, clothing, bridal collections and more.
Shyaway Coupon codes available on its website as well as affiliate websites, help buyers make informed choices, since it’s a matter of discounts. Customers can use Shyaway coupons for Bra, panties & Sleepwear, to get large discounts on trending fashion online. The store, with its high-quality, and trend setting fashionable choices, offers statement collection across a range of items.
The store is a real treat for females who are looking for multiple options at reasonable prices. They can buy beautiful designs in multiple styles at a much lower rate by using Shyaway discount coupons, available on multiple sites.
It’s not just about personal use – you can choose to surprise your special ones on any occasion by gifting them Shyaway gift vouchers, and share the joy using their special offers at their online store and partner websites.
Shyaway Lingerie sale is very attractive. It offers a flat discount on selected brands of Bras, Sleepwear, Briefs, Fashion and many more at the Shyaway online lingerie store. There is a caveat that minimum order value should be Rs 199 and above to avail the offer. Buyers can use shyaway discount coupon code to get discount on their order. These types of offers are typically available for a specific time period.
Shyaway Key Products/Categories
Shyaway operates across a range of product categories, with hundreds of styles appealing to different tastes. The company claims extremely high quality products, as all parts of its briefs go through vigorous tests before being pieced together. Shyaway designs different bras, in different cuts and soft fabrics, to let customers choose the balance and support they are looking for, depending on the outfit they choose to wear them under. Top category women's innerwear include:
- Bra – Everyday Bra, Sports Bra, Strapless Bra, Nursing Bra, T-Shirt Bra, Push-Up Bra, Balconette Bra, Bridal Bra, Beginners Bra, Plunge Bra, Moulded Bra, Lingerie Sets
- Panties - Everyday Panty, Bikini, Thong, G-String, Boy Shorts, Bridal, Maternity Panty, Lingerie Sets
- Sleepwear – Baby doll, Camisole, Capri, Shorts, Tank Top, Pyjama, Lounge wear
- Shapewear - Body Shaper, Tummy Shaper, Waist Shaper, Thigh Shaper, Bikini Shaper, Butt Shaper
- Swimwear – Bikini, Tankini, Skirtini
- Accessories - Bra accessories, Bags, Scarfs, Bra Bags, Hosiery
Top Brands include Amante, Enamor, Jockey, Lovable, Twin Birds, Pansy and Shyle
Frequently Asked Questions
I am unsure of what product will suit me best, how do I select?
If you are unsure of your size, Shyaway experts will guide you and they can be contacted through the live chat on their site or alternatively through phone at +918220444558
Can you help me with my size, as I am unsure of my exact size?
If you are unsure of your size, you can measure yourself using Shyaway’s measurement guide or chat with them using the live chat in their website and get help in purchasing your perfect fit.
What is Shyaway’s Return Policy?
Shyaway accepts returns with their 15 days easy and hassle free return policy, under which they accept products that are unworn, unwashed condition, with their original tags intact and in their original packaging. The firm, however, reserves the right to refuse returned items that are not in new condition. Due to the intimate nature and hygiene standards of certain items, Shyaway does not accept returns or exchange on legwear, shapewear, hosiery, bra accessories and panties. Also, any product bought during Sale or special promotions cannot be refunded or exchanged.