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Purplle - Beauty Destination
Purplle, an established beauty products platform, operates in India’s retail beauty and cosmetics industry, currently estimated at US$950 million, is expected to almost treble to US$ 2.68 billion by 2020, according to experts. Annual growth in the Indian beauty and cosmetics markets is estimated to remain in the range of 15-20 percent in the coming years, twice as fast as that of the US and European markets. Awareness in India of the latest global beauty trends and the numbers are attracting more international players to set up shop and increase their presence in India.
Also, the e-commerce industry in India is expected to be worth US$ 38 billion by 2016, a 67 per cent increase over the US$ 23 billion for 2015, according to a report by the Associated Chambers of Commerce of India (Assocham). The market was worth US$ 3.8 billion in 2009 and US$ 17 billion in 2014. Key factors behind the unprecedented growth in revenues include: increasing internet and mobile penetration, growing acceptability of online payments and favourable demographics.
Purplle, a provider of beauty, skincare, hair care and cosmetic products, is strategically well positioned to capitalize on both these high growth potential areas.
Purplle was founded by Manish Taneja and Rahul Dash, graduates from the Indian Institute of Technology (IIT). The team of two launched Purplle from Mumbai in 2011. Soon after, they got seed funding from Blume Ventures, Mumbai Angels, and Chennai Angels. Purplle, with fresh funds, is looking to scale up rapidly in the coming years. Besides buying products on Purplle, users can also compare products based on several parameters such as ratings, colors, and prices. The website also offers the convenience and facility of comparing salons and spas in the neighborhood based on reviews, pictures, and distance from the location.
Purplle has grown impressively since their first month’s GMV of INR 45,000 to an expected GMV of INR 300 crores for FY17.
Purplle’s employee strength is about 70 people – a lean team considering the amount of business it generates. Most of the processes are at Purplle are automated, resulting in huge savings. Significantly, Purplle has generated 5 times the amount of gross profits per person, compared to its nearest competitor.
Purplle operates in a highly competitive market. Key online beauty ecommerce players include Nykaa, founded by an investment banker-turned-entrepreneur Falguni Nayar, Mumbai-based BeautyKafe, and Birchbox-style FabBag. Also, broader ecommerce marketplaces like Flipkart, Amazon, and Snapdeal too offer a wide range of beauty and grooming products.
Purplle Coupons & Offers
Purplle offers a dedicated page on offers on its website. It offers a flat discount on products such as Fairfax Hair Energizer and Kaya.
Beauty conscious shoppers can avail Purplle Coupons available on different partner websites, to get their favourite products at discounted prices. Buyers can find Purplle Promo Codes which are applicable on site wide products offering flat off on purchase of any product– though the offer might be applicable for a particular time period.
Purplle Beauty Products Coupons can be redeemed for products such as Body lotions, Nail Polish, lipsticks, Cream and among others. Purplle offers flat discount on makeup products online, which include face makeup products, eye makeup products, lipsticks, lip liners and lot more. One can select the wide range of products available at the offer page. The validity of such coupons is usually for a limited period of time. Purplle offers cash back if customers create account on their website
Purplle offers amazing discounts on its portal – across brands such as Johnson&Johnson, Lakme, Lotus, Himalaya, Olay, Kaya, L’Oreal, Dabur’s own products like Vatika oil, Aroma Magic, Clean & Clear, VLCC, Lifebuoy, Gillette and Colorbar.
Purplle Key Products
Purplle sells different types of beauty products under the following categories: Skincare, Shop Make-up, Hair Products, Fragrance and Electronics, Bath & Body, Mom & Baby, Men and Fragrance. It also offers services such as Hair Cut, Hair Colour, Facial, Body Massage, Manicure, Pedicure, Hair Straightening, Rebonding, Make-up, Bridal Make-up and Nail Art.
Key brands include JCB, Jean Claude Biguine, BBlunt, Juice, Iosis, Enrich, Lakme, Affinity,
Neu, Green Trends, Body Craft, Naturals, Four Fountains Spa, Blue Terra Spa, Zazen Spa, VLCC
Frequently Asked Questions
Q. What is the Return Policy at Purplle?
A. If the order has yet not been shipped, Purplle can cancel it partially or fully. The amount paid by customers (if it is a prepaid order) would be refunded to you and should reflect in your account in 7-10 days. If the order was damaged when received, Purplle would be happy to replace or cancel your order under such circumstance. Purplle expects instant communication if a customer receives a damaged product. Also, if customers receive incorrect items, or items that had not been ordered, Purplle will have the incorrect items picked up from your house, and will also ship the right items to you at the earliest.