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Puma - Unleash Your Wild Side
The growing purchasing power and rising influence of the social media have enabled Indian consumers to splurge on good things. The Indian consumer sector has grown at an annual rate of 5.7 per cent between FY2005 to FY 2015. Annual growth in the Indian consumption market is estimated to be 6.7 per cent during FY2015-20 and 7.1 per cent during FY2021-25.
Puma, a company that designs, develops, manufactures, sells and markets athletic and casual footwear, apparel and accessories, is quite well positioned to capitalise on this high growth potential market.
Founded in 1924, PUMA is a German multinational company that designs, develops, manufactures, sells and markets athletic and casual footwear, apparel and accessories. It is headquartered in Herzogenaurach, Bavaria. Puma is one of the world’s leading Sports Brands. PUMA offers performance and sport style products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. Since its inception, PUMA has had a history of making innovative product designs for the some of the finest and fastest athletes on the planet - Usain Bolt is its current brand ambassador. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries and employs more than 11,000 people worldwide.
In the last two years, Puma has emerged as the top international brand in India by revenue beating direct competitors like Adidas and other leading brands like Benetton and Zara. The India business reported ~900 Crore revenue in 2015. It is continuing to grow by 25-30% every year. More than 50% of its Indian revenue is contributed by Footwear, followed by 38% by Apparels.
Puma operates two companies in India — wholesale company Puma Sports and retailing joint venture Puma Retail, a 51:49 JV with Mumbai-based Knowledge Fire. The two companies together operate ~350 stores across 115 cities - the company owned stores (~50) are operated directly by Puma Retail, while other franchise stores roll-up to the wholesale division. Puma's consolidated numbers are dominated by the wholesale operations, in which the company captures only 45% of its retail sales, as the stores are run by the franchisees. Puma's retail sales (or revenue by consumer price) are estimated to be around Rs 2,000 Crore in 2015. Puma locally sources a large part of its merchandize sold in India.
Apart from its own store, Puma distributes and sells its products through online channels (at in.puma.com and brand shops at other e-commerce sites like Flipkart & Amazon) and also through premium multi-brand footwear stores and traditional retail outlets to ensure deep penetration. Earlier this year, Puma launched its flagship 'Forever Fastest Store' concept in India as well. This store has around 30-35% exclusive stuff.
Puma Coupons and Offers
Puma offers stunning discounts on all products across the website. Puma discount code for sport shoes can be seen flashing on the company’s website as well as partner sites. Through these discount codes customers can choose their type of shoes from the amazing variety online. Puma offer on sports T-shirts – is a boon for those sports lovers and fashion loving people, for whom clothes that they have are just not enough. By using Puma promo codes, and the various Puma deals & discounts that are regularly advertised, they can buy the best of T-shirts at significantly low prices.
By using Puma promo codes at checkout page, customers can avail the massive discount. Customers can get up to 75% discount on Puma Shoes and Puma T-shirts for men and women. Women can buy their choice of shoes and apparels when lucrative discounts are on.
Puma Promo Codes & Offers are regularly available on its website as well as affiliate websites. Customers can use Puma coupon codes and deals to get large discounts on trending fashion online. The store, with its high-quality, and trend setting fashionable choices, offers statement collection across a range of items.
The store is a real treat for males and females who are looking for multiple options at reasonable prices. They can buy beautiful designs in multiple styles at a much lower rate by using Puma discount coupons, available on multiple sites.
Puma Online Return Policy
PUMA.com offers a Free Online Return Policy. The customer may return any PUMA products in their original, unused condition for a full refund of the merchandise value, within 30 days of date of delivery.
PUMA takes the tab for any courier charges incurred. The customer can send across the goods through any reputed courier agencies to the respected shipping store, whose address will mentioned in the invoice. To initiate Free Return, customers need to call customer service at 1800 102 7862.
Refunds are issued to the original payment method. Returns generally take 2-4 days to process.