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Campus Sutra - Fashion for Who You Are
Campus Sutra, India’s niche, college specific Online Fashion Shopping Brand, belongs to the online fashion retail category. The online fashion retail market is expected to touch US$ 35 billion by 2020 on the back of factors such as increasing internet penetration and growing preference for online shopping.
By 2018, India is set to witness 500 million internet users, whereas 280 million smartphone users could be the key drivers for e-commerce portals. Other prominent factors that are helping in the growth of the online fashion segment include a young population, multiple options/variety, comfort, and last but not the least, discounts and offers.
Dhiraj Agarwal and Aditya Agarwal are the cofounders of fashion brand Campus Sutra. Founded in October 2012, Bengaluru-based Campus Sutra markets apparel and merchandise that make a statement of the individual personality. Campus Sutra’s apparel and merchandise are targeted at the 18-25 age group, the group which is most active in making a statement in whatever it does. The idea behind founding Campus sutra was that the apparel should reflect something of what the target group does or stands for, instead of just copying the designs and logos from the West.
The company does around 2,500 orders a day, which will translate to a turnover of ₹40 crore. The company’s record for the highest order in a single day stands at 12,000 orders.
The core strength of the company rests on its supply chain and sourcing. Campus Sutra takes just 21 days from the time it designs a product to the time it hits the market, in contrast to the industry average norm of 12 months. The firm has been able to accomplish this by completely integrating the supply chain - right from sourcing the yarn. Also, it works with a two-month inventory against the industry norm of six-eight months.
The founders have invested about Rs 3.5 crore of their own money and about Rs 6.5 crore in debt. They are also looking to raise about Rs 65 crore ($10 million) from investors, which they plan to use in building the brand, strengthening the technology infrastructure and growing the team. The firm is looking at a revenue of Rs 40 crore for 2015 and 100 crores in 2016.
Campus sutra Coupons and Offers
Campus sutra offers stunning discounts on all products across the website. It highlights massive discounts on its own website as well as partner websites. It sells its products on different channels such as Amazon, Snapdeal and Flipkart. Campus sutra products can be purchased from these sites as well, which themselves are offering discounts.
Campus Sutra coupons are available on different sites to avail flat discount of upto 50% on Sports Apparels including Track pants, Sleeves, Shorts, Tees and many more. Fashion savvy female youngsters can shop for all the latest and chic collection of customised women sweat shirts at Campus Sutra online fashion store and get more than 50% off by using Campus Sutra Promo Codes.
Campus Sutra Coupons and Deals are applicable on all Men’s and Women’s wear, bags and shoes and accessories.
By using Campus Sutra Coupon codes and promo codes at checkout page, customers can avail the discount. Campus Sutra discount coupons offer customers the best of fashion products at highly discounted prices.
Campus Sutra Promo Codes & Offers are regularly available on its website as well as affiliate websites. Customers can use Campus Sutra coupon codes and deals to get large discounts on trending fashion online. The store, with its high-quality, and trend setting fashionable choices, offers statement collection across a range of items. The store is a real treat for males and females who are looking for multiple options at reasonable prices. Customers can also use Campus Sutra coupons on combo offers like dresses and merchandize to get large discounts. Campus sutra also offers a wide range of products at a flat price on products such Shirts, mugs, bags, sippers etc.
Campus Sutra Key Products/Categories
Campus Sutra offers products across a range of categories for youngsters. In the Men’s category it offers Bottom Wear, T Shirts, Sweat Shirts, Jackets, Caps, Sportswear, Polo Tshirts, Sports Jersey and Men value Packs. In the men’s category, jackets and sweatshirts are the best sellers.
In the Women’s category it offers Tops and Tees, Hoodies, Jackets, Bottom Wear, Sports Wear, and Value Packs. In the women’s category, Campus Sutra T Shirt and Campus Sutra Women Top Hoodie Charcoal are the best sellers.
In the Accessories category, they offer Bags, Mugs and Slippers, and Laptop Sleeves.
They also provide the option of Make your own Sweatshirts, Jackets, Sports Jersey, Laptop Backpacks, Polo, Jute Bags, Caps, Mugs, Sippers, Henley and Laptop Sleeves. This gives the youngsters to establish their own style statement.