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Udemy operates in the online education market in India, which is on an exclusive growth path. Due to the steady economic growth and globalisation, education is no longer limited to a teacher student interaction. With more than 370 million internet users and hundreds of local as well as global businesses waiting for the opportunity to jump into this highly lucrative market, online education in India has picked up pace, and shows no signs of abating. In fact, the e-learning market in the country is estimated to be worth more than US$ 3 billion.
India is currently the third largest online market for education in the world. This enables people to take better advantage of the resources available online.
Udemy.com is online learning marketplace. Udemy offers paid or free courses, depending on the choice of the instructor/ expert who designed and uploaded the course. Udemy provides a platform which enables anyone to create a course of their own on topics of their choice and then earn by selling it online to the public for a tuition fee. Some courses are also offered for free. Udemy also helps by providing the tools for course development - using these tools instructors can upload video, PowerPoint presentations, PDFs, audio, zip files and live classes online. Instructors can also engage and interact with their students live via online discussion boards.
Udemy was co-founded by Eren Bali, Gagan Biyani and Oktay Caglar and launched in early 2010 in Silicon Valley. The start-up was bootstrapped for initial year and a half. Subsequently, Udemy has raised ~$113 million in various rounds of funding led by Norwest Venture Partners and Stripes Group.
Udemy is part of the growing Massive Open Online Course (MOOC) movement available outside the traditional university system. None of the Udemy courses currently have college credit credentials but some courses generate credit towards technical certification. Students take courses at their own will and flexibility largely as a means of improving their skills for jobs. Courses are offered across a breadth of categories ranging from business and entrepreneurship, academics, creative arts, health and fitness, yoga, language, music, and technology are available online. Each course is available on-demand, so students can learn at their own pace, whenever it suits them and on any device (both iOS and Android mobile apps available).
So far, there have been more than 50 million course enrolments and 10 million students worldwide have taken courses on Udemy which has more than 40,000 courses available from more than 20,000 instructors with more than 9 million minutes of course content across 80+ languages.
Udemy has made a special effort to attract corporate trainers seeking to create coursework for employees of their company, by offering Udemy for Business. It enables businesses to create custom learning portals for in-house training and offers access to a targeted suite of over 1,300 training courses on topics from digital marketing tactics to office productivity, design, management, programming, and more.
The instructor compensation from tuition varies based on who invests in marketing to attract students to Udemy. The detailed model has been explained on their webpage - Instructors can earn up to 97% of all tuition revenues if the instructor's own reputation or marketing attracts the student. 96% of instructors make sales, averaging US$ 7,000 on Udemy.
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Udemy offers reasonable discounts on its teaching material and courses across the website. By using Udemy coupon code at checkout page, students can avail the massive discount. Udemy Free Coupons & Offers are regularly available on its website as well as affiliate websites. Students can use Udemy online courses discount coupons to download and access the study material of their choice.
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