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Ruplee - Bring the Change
Ruplee, an app, is a player in the digital payment and e-commerce sector. With a rapidly increasing internet and mobile penetration, the country is all set to witness a massive surge in the adoption of digital payments in the coming years. E-payments and mobile wallets are getting more popular among the youth in the country, with Paytm, Mobikwik, Freecharge, PayU, Oxigen and Citrus leading the mobile wallet space. According to a recent report from TechSci Research titled ‘India Mobile Wallet Market Opportunities and Forecast, 2020’, the mobile wallet market in India is projected to reach US$ 6.6 billion by 2020. Interestingly, the mobile wallet user base in India has surpassed the total number of credit cards issued in the country. As per data from the Reserve Bank of India (RBI), till November 2015, around 22 million credit cards were issued by 55 banks, while a rough estimate shows there are more than 120 million wallet users in India.
The Indian e-commerce industry is poised for a big leap in the next four years. While the business to business (B2B) segment is expected to more than double from the existing US$ 300 billion in 2014 to US$ 700 billion in 2020, the business to consumer (B2C) segment is likely to grow more than seven times from US$13.6 billion to $101.9 billion during the same period.
The wallet use is on the rise along with the e-Commerce adoption.
Key factors behind the unprecedented growth in revenues include:
- increasing internet and mobile penetration
- growing acceptability of online payments
- favourable demographics (significant proportion of young population
Ruplee is the Smart New Age Way to Pay – it is an app which allows the users to make payment at the restaurants directly with the phone, without the need for cash, card or wallets. Ruplee partners with over 300 restaurants in Delhi NCR. Ruplee’s mobile payment application helps the users pay fast in a secure manner, without the hassle of entering pins manually and keeping manual receipts. Ruplee is now available at multiple restaurants and bars and its acceptance is increasing by the day.
Another advantage of using Ruplee is that users can keep a tab of their payment history and monitor their spending. Built by payment and security experts, Ruplee is very secure to use. The personal credit/debit card data of the users is safely stored and encrypted and payments can only be authorized by entering the CVV and 3D secure pin.
The app needs to be downloaded from Google Play or App Store. It is easy to sign up using Facebook or Email id. Once registered and having chosen the restaurant one is dining at, the server sends the bill directly to phone and the payment can be made by entering the pin. Apart from exciting deals and offers, the users can earn Rs. 100 on every friend referral.
Ruplee was launched in October 2014, by its founder Natasha Jain who moved from Silicon Valley to India for the start-up. Like most new ventures, it was born out of an idea to solve the problem of long wait time at the restaurants for the cheque.
In March 2016, Ruplee was acquired by Rohit Chadda-led multi-channel offline payment platform Paylo.in. This helped Ruplee to evolve into an omni-channel payment platform from an app-only play, apart from expanding its cashless payment experience to more verticals beyond food.
Ruplee Coupons and Offers
Almost all the players in the m-commerce market are offering cash back and discounts, which can be used for another transaction, or in the same transaction. Ruplee is a known brand when it comes to discounts and offers. It has partnered with various sites and affiliates and offers discounts across a range of products and services.
Ruplee offers great discounts when payments are made in restaurants using the Ruplee app. Offers are available at Ruplee Delhi NCR restaurants and Ruplee bar restaurants in India. Ruplee vouchers for new users encourage buying by new customers. They can use the voucher codes for additional discounts. Customers can find Ruplee promo code on their affiliate sites.
Customers can find the details of deals relevant/active on a particular day by visiting their Deals page.
Frequently Asked Questions
What is Ruplee’s on grievance redressal policy, in case of any disputes / complaints?
Ruplee recommends that customer sends it a query/grievance by logging in his/her Ruplee account and using the ‘Help and Support’ section. It is also recommended that the customer writes his/her complaint reference number provided by Ruplee’s customer care team in all further communication with Ruplee regarding a particular issue.
Ruplee assures its customers to take care of all complaints efficiently and fairly as they value each user. If the grievance is not resolved within the given time or if the customer is not satisfied with the solution provided by Ruplee, they can approach the Tiered Grievance Redressal Mechanism provided by Ruplee and writing directly to them (firstname.lastname@example.org).