SONY Corporation, commonly referred to as SONY, is a Japanese multinational conglomerate headquartered in Konan Minato, Tokyo, Japan. The company is one of the leading manufacturers of electronic products for the consumer and professional markets. SONY Corporation is the electronics business unit and the parent company of the SONY Group, which is engaged in business through its four operating segments – electronics including video games, network services and medical business, motion pictures, music and financial services. These make SONY one of the most comprehensive entertainment companies in the world. SONY is among the Worldwide Top 20 Semiconductor Sales Leaders and as of 2013, the fourth-largest television manufacturer in the world, after Samsung Electronics, LG Electronics and TCL.
SONY is a brand that believes in giving high quality, innovative and exciting products, efficiency and partnerships. Since their establishment in India, their dedicated workforce has been working hard to strengthen and enhance all aspects related to customer satisfaction. Today, SONY's standards represent some of the industry's best practices, and they seize every opportunity to learn from the collective successes and shortcomings, and thereby raise the bar on quality and customer experience. SONY India take pride in having inherited such an invaluable legacy. The company's current slogan is BE MOVED.
SONY Corporation is the electronics business unit and the parent company of the SONY Group. It primarily conducts strategic business planning of the group, research and development (R&D), planning, designing and marketing for electronics products. Its subsidiaries such as SONY Global Manufacturing & Operations Corporation, SONY Semiconductor Manufacturing Corporation (7 plants in Japan), SONY Storage Media and Devices Corporation, SONY Energy Devices Corporation and its subsidiaries outside Japan i.e. in India, Malaysia, Singapore, South Korea, Thailand, Ireland and United States are responsible for manufacturing as well as product engineering.
SONY is one of the most recognized brand names in the world today. SONY Corporation, Japan, established its India operations in November 1994, focusing on the sales and marketing of SONY products in the country. In a span of more than 20 years, SONY India has demonstrated the mission for excellence in the world of digital lifestyle becoming the country’s foremost consumer electronics brand. With relentless commitment to quality, consistent dedication to customer satisfaction and unparalleled standards of service, SONY India is recognized as a benchmark for new age technology, superior quality, digital concepts and personalized service that has ensured loyal customers and nationwide acclaim in the industry.
With brands names such as BRAVIA, Xperia, Alpha, Headphones, Handycam®, Cyber-shot, Xplod™, SONY hi-fi, Memory stick® and PlayStation®, SONY has established itself as a value leader across its various product categories of Audio/Visual Entertainment products, Information and Communications, Recording Media, Business and Professional products.
SONY India is one of the most recognized consumer electronics brand in the country, with a reputation for new age technology, digital concepts and excellent after sales service. SONY has made its good position in Indian Market. With more than 20,000 dealers and distributors, more than 300 exclusive SONY outlets and 25 branch locations SONY holds a very strong market in India. SONY India also has a strong service presence across the country with 365 service outlets. Manned by customer friendly and informed sales persons, SONY’s exclusive stores ‘SONY Center’ are fast becoming the most visible face of the company in India. A distinctive feature of SONY’s service is its highly motivated and well-trained staff that provides the kind of attentive and sensitive service that is rare today. Highly committed team of SONY ensures that both the products and the marketing activities employed truly make a difference to people’s lifestyles and offer them new dimensions of enjoyment.
Strategies and services
From new & innovative approaches, to investments in brand, channel enhancement and local talent development, SONY focuses directly and constructively on programs designed to enhance and enrich the lives of their employees while continuing to serve millions of customers. They have been working hard to build a culture based on time tested values because there is so much to learn from them. The ultimate goal of the company is to use all the knowledge and wisdom to look for better ways to reach out and stay connected with the customers they serve.
Training & Development at the Company
The Training and development OF SONY is an extension of the Competency requirements and is constructed with a systematic and focused approach. SONY envisions to see that all our employees have strong basics and are groomed for leadership positions based on their potential & challenges of business dynamics.