Samsung is a South Korean multinational conglomerate, headquartered in Samsung Town, Seoul. The conglomerate has multiple subsidiaries and affiliated businesses, with most of them being united under the Samsung brand. Samsung is the largest South Korean business.
Samsung in India
Samsung Electronics commenced its operations in India in December 1995 and has today established itself as a leading provider of Consumer Electronics, IT and Telecom products in the Indian market. Samsung India is the Regional Headquarters for Samsung’s Southwest Asia operations, which provides employment to over 45,000 employees with around 11,500 employees being involved in R&D.
Samsung commenced operations in India through its manufacturing complex located at Noida (UP). The facility today caters to manufacturing facilities for Colour Televisions (including 3D, LED and LCD Televisions), Mobile Phones, Refrigerators, Washing Machines and Split Air Conditioners categories. Samsung’s second state-of-the-art manufacturing complex was built at Sriperumbudur, Tamil Nadu in November 2007. Today, the Sriperumbudur facility manufactures Colour Televisions, Fully Automatic Front Loading Washing Machines, Refrigerators and Split Air Conditioners.
Significantly, Samsung India currently has three Research & Development (R&D) Centres–two in NCR and one in Bangalore. While the Noida R&D Centres develops software solutions for high-end televisions such as Plasma TVs, LCD TVs and Digital Media Products, the other Centre is engaged in R&D solutions for product hardware. Also, the Bangalore R&D Centre works on major projects for Samsung Electronics in the area of telecom, wireless terminals and infrastructure, Networking, SoC (System on Chip) Digital Printing and other multimedia/digital media as well as application software.
Samsung India is the Market leader in product categories such as Mobile Phones, Smart Phones, Panel TVs, Side by Side Refrigerators, Frost Free Refrigerators, Microwaves and Inverter ACs.
Samsung India lists its products under the following main categories:
Mobile Devices - Galaxy S7, Galaxy Note 5, Smartphones, Tablets, Wearables, Other Phones, Accessories
TV/AV – TV, Audio & Video, Accessories
Home Appliances – Refrigerators, Cooking Appliances, Washing Machines, Air Conditioners, Vacuum Cleaners
IT – Monitor, Printer & Multifunction
Memory/Storage – SSD, Portable SSD, Memory Cards, USB Flash Drives
Samsung Electronics is planning to capture a greater market share in television and white goods business from rivals LG and Videocon in India. Samsung is focusing back on mass products from its recent strategy of focusing primarily on mid-level and premium products. The company is expanding its portfolio of mass products such as single-door and smaller frost-free refrigerators, 32-inch televisions, semi-automatic washing machines and entry-to-mid segment microwave ovens
A leader in the Indian smartphone market, Samsung India Electronics will now focus on new launches with innovative features to maintain its position and gain more market share. As of July 2016, Samsung has 48.3 percent market share in terms of value while in January 2015, it had a share of nearly 35 percent. With the new launches, Samsung gained more than 10 percent share over the last year in the Indian smartphone market. Samsung has been dominating in the all segments of mobile phones, including smart and feature phones of different price points. It has a 30 percent market share in the feature phone segment
In July 2016, Television market leader Samsung India announced that it has partnered with Flipkart to sell televisions and has launched a 40-inch FULL HD smart curved model – the electronics leader has launched 44 new TV models in India and introduced the new "Quantum Dot" display technology. The TV line-up comprises SUHD TV range in the premium segment, Smart TV range in the mid segment and Joy Beat range in the affordable segment
In July 2016, Samsung India launched two phones with to objective of capturing the young minds and those looking for a tab-cum phone With new features like Turbo Speed Technology (TST) and Smart Glow, a colour LED notification system, The Galaxy J series of smart phones - Galaxy J2 -2016, and Galaxy J Max, which comes with a 7-inch WXGA display are combined with TST technology that the company claims will improve device performance, including native apps downloading up to 40 per cent faster than devices with double the RAM
Samsung is present on social media networking sites like LinkedIn, Twitter, Facebook, Google plus, Instagram and Pinterest. The users can get information about new collection launches, deals, coupons and discounts through these websites as well. The South Korean fashion brand intends to stay connected to its customers, suppliers and investors for any feedback and complaints through these social networking sites.