India, with a large young and working population, holds immense potential for Tablet accessories. As a higher number of people start using Tablets for different official and personal use, the demand for accessories to protect and display the device as a status symbol is also increasing.
Other factors that are spurring the growth of the Tablet Accessories segment include rising disposable incomes, technological innovations, quick adoption of smartphones and tablets, and changing consumer behaviour.
Since Tablets are expensive, customers want to take very good care of their most prised possession. In order to protect the Tablets from fall and water, customers do not hesitate to splurge on accessories which will not only protect their devices, but also help them make a fashion statement.
Tablet Accessories Segment
The Tablets Accessories Segment is broadly categorised under the following heads:
Wired And Wireless Chargers
Wired And Wireless Keyboards
Research firm Technavio forecasts that the cases segment is estimated to account for the highest market share of tablet accessories. This segment is expected to account for more than 66% of the total market share by 2019 due to the availability of cases in a wide array of designs and colours – catering to different fashion styles and style statements.
Interestingly, innovations are not limited to mobiles and tablets. Rapid innovations in wireless chargers with dust-proof, scratch-resistant and water-resistant screen guards are being done by the key market players – this is expected to further drive the growth of the market.
Leading players are of the opinion that tablet accessories market in India, particularly Bluetooth headsets and speakers will grow manifold in the years to come.
E-commerce is significantly aiding the growth of tablet accessories market in India. There are large e-commerce firms such as Amazon, ebay, FlipKart, Snapdeal, Jabong and infibeam which offer latest mobile and tablet accessories from leading brands such as Samsung, Apple and Sony at highly discounted prices. On the other hand there are e-tailers specialising in only technology product accessories such as LatestOne.com, which offers multiple varieties of mobile and tablet accessories. LatestOne.com was launched with the objective of providing a one-stop online shopping platform for tech users looking for latest designs, models, gadgets and accessories for their tech and mobile product.
India holds immense opportunities for accessories due to a large potential and existing consumer base and growth in their adoption of Tablets. Increasing usage of tablets in the region (India Tablet Market Posted 8.2 percentage Annual Growth in 2015, according to IDC) has enabled consumer to use them as a controller for other peripherals devices such as health monitors, toys, printers, home automation systems and others. Declining device prices, growing online retail market (which offers multiple deals and offers, leading to lower prices) and the millennial populations are contributing to the growth to a large extent.