Today mobile phones have moved beyond their primary role of voice communications and have graduated to become an essential entertaining device for mobile users. We are in an era where users buy mobile phones not just to be in touch, today‘s youth use it to express their thoughts, for social networking, to show their interests, play games, read news, surf on the internet, listen to music, chat instantly with friends & families and even check their bank balances. There are various phone manufacturers providing handsets
With more than half a billion mobile subscribers in India, the Indian market is the second largest in the world.
The mobile industry in India has risen exponentially over recent years.
On the smartphones, India is already the third-largest smartphone market in the world. There were more than 185 million smartphone connections as of mid-2015, and a further half a billion new connections will be added by 2020.
The sheer volume of this market is attracting both local and international manufacturers, with a number of the international manufacturers even moving handset manufacturing to India. A local smartphone manufacturing ecosystem focussed on producing low-cost but high-specification smartphones will play a vital role in meeting the needs of local consumers.
Mobile Industry is making a significant contribution to economic growth and job creation in India.
In 2014, the mobile industry was responsible for 6.1% of India’s GDP, a contribution that amounts to nearly INR8 lakh crore ($120 billion) of economic value added. Continued growth in mobile internet connectivity over the coming years means mobile’s contribution will grow at a faster rate than the economy as a whole, generating 8.2% of India’s GDP by 2020.
The number of devices launched in India during the first half of 2015 stood at 857 and an estimated 1,700+ devices will be launched before the end of the year.
Different Tiers of Mobile Phones
Ultra Low-cost Mobile: Key features include: B&W screen, messaging, phonebook
Low- to Medium-cost: Key features include: coloured screen, FM radio, VGA camera
High-cost Mobile: Key features include: extendible memory, digital camera, GPRS, MP3 player
Smart Phones Handset: Key features include: QWERTY keypad/touch screen, dual SIM, Wi-Fi, and 3G
Major Handset Companies in India
Motorola Lava Mobiles
Innovative mobile solutions are helping to provide underdeveloped, underserved and low-income populations across the country with the opportunity to overcome socio-economic challenges, particularly in the areas of financial inclusion, health and education.
The Indian mobile market is unique from a global perspective, with 12 active mobile operators. It is the most competitive market in Asia Pacific. Voice pricing is already low by international standards. Although data traffic is growing strongly, operators are handicapped in their efforts to monetise this by the high cost of spectrum and the limited amount of spectrum allocated for mobile services.