India, with a high proportion of young population that has gradually become extremely tech-savvy is a high growth potential market for Mobiles and Tablets, for Indian as well as foreign companies. With an exponential growth in internet penetration and adoption, mobiles and tablets are fast becoming indispensable – not just in Urban India, but also in Semi-Urban and rural India.
The growth in Mobiles and Tablets segment is further spurred by leading e-commerce stores, which offer hot deals and discounts to the tech savvy consumers. Leading e-commerce stores such as FlipKart, Amazon, Jabong, Snapdeal and Myntra have a dedicated Mobiles & Tablets store from where customers can shop for Mobiles and Tablets from popular brands including Apple, Samsung, Lenovo, MicroMax, Sony, HTC, Intex, etc.
The Tablet Market
The Indian tablet market grew marginally by 1.3 percent to 0.86 million units in the first quarter of 2016 from the year-ago period as consumer preference for large-screen smartphones continues to gain more interest, according to research firm IDC. However, shipment (of slate and detachables) remained flat compared to the October-December 2015 period, according to IDC. The primary reasons behind the slowdown were declining consumer interest in the slate tablet form factor and rapid growth of large-screen smartphones (phablets).
The Tablet market in India is dominated by the following players (market share):
Datawind led the market with 27.6 percent share
Samsung (15.2 percent)
Lenovo (13.6 percent)
Micromax (11.3 percent)
iBall (8.7 percent).
The tablet market is expected to be stagnant in 2016 but is likely to witness changing trends like healthy growth in commercial segment, migration to higher screen slate tablets and increase in adoption of 4G based tablets, according to IDC. In fact, while the consumer market outlook appears to be stagnant, the commercial segment is expected to experience growth, especially through government and education projects.
The Mobile Phones Market
India is already the world’s second-largest mobile market, and the country’s obsession with smart phones cannot be ignored. India has crossed USA to become the second largest smartphone market in terms of active unique smartphone user base in the world, with the total base crossing 220 million users.
The Indian mobile market is on a high-growth trajectory, and mobile-first strategies and applications are on a huge upswing is evident.
Some interesting facts with respect to mobile phones in India include:
About 60% of the total internet users in India go online using their mobile phones
The mobile internet user base in rural India went up 93 per cent from the December 2014 numbers to reach 87 million by December 2015
In terms of vendor positions:
Samsung remains the leader for both overall mobile phone market and the smartphone segment
Micromax remains second in both overall mobile phone market, and the smartphone segment, though it faces stiff competition in $50-$100 price segment from other home-grown brands
Intex was at number three in the overall market, but in the smartphone market, Lenovo has captured the spot place