Indian shopping has recently been witnessing a paradigm shift in shopping trends. Male shoppers are paced up for more of shopping – online as well as offline. Men shoppers across metros and smaller cities increasingly want to wear branded clothes, creating new demand for high-quality, premium clothing, eventually making it one of the fastest growing categories in the apparel segment. Companies are focussing their energies and resources to underserved arenas of Tier II and Tier III cities, as there is wider acceptance for branded clothes owing to an increase in disposable incomes, spread of media and education and more men desiring to dress smartly. Men who were not very dress conscious till a few decades back have suddenly become fashion conscious. Gone are the days of purchasing material and having it stitched from tailors. Today readymade garments have made their way into almost every male wardrobe. Industry experts are confident that with the entry of international brands, the demand will only surge.
Men’s clothing can majorly be categorised as ethnic / traditional wear, formal wear (suits, shirts and trousers), sports wear and casual wear. Along with western clothing, ethnic arena is a cool option to look for growth. From small boutiques to luxury designers, people are scouting for good quality, rich-feel ethnic wear for marriages and major family functions. Talking of ethnic wear market, companies are coming up with various options apart from conventional suits and kurta payjamas- they are experimenting with tuxedos, jackets, waist coats and different styles of formal clothing.
Another report by a reputed research firm – Edelweiss – estimates that on the back of fast fashion brands expansion and momentum in online shopping, the branded garments segment will grow to 48 percent of the overall readymade garments segment in 2019, from 35 percent in 2014. However, the moderation in growth will be seen across menswear and womenswear, it added.
Indian men are moving away from the image of being price sensitive. They are in continuous quest to look good and are not hesitant to spend good bucks on clothing. Moreover, one of the major factors of driving the growth for men’s clothing industry is availability of all the brands online. Men can shop on the go, from the comfort of home or office, via online portals. E-stores like Amazon, Jabong, Myntra and so many more, come up with lucrative discounts and deals to woo the shoppers. Advantages of online shopping – like cash-on-delivery, hassle free exchange and refund, virtual trial rooms and flexi payment options – add cherries on the cake!
Apart from Indian men-centric brands like Raymonds and Peter England, international brands are betting high on the promising industry. Companies like H&M, Zara, AllenSolly, Wills, US Polo and Benetton have forayed in the sub continent and are all set for huge expansion in near future. For instance, Swedish fashion retailer Hennes and Mauritz (H&M) has revealed that the company will double the number of its stores in the country from six to 12 by year-end. The Indian unit of H&M AB, which entered India in October 2015 currently operates stores in Delhi, Punjab and Bengaluru and will expand to Mumbai, Pune and Chennai soon.