Kitchen appliances are instruments or devices that are designed to help people carry on the kitchen activities smoothly. There are two types of kitchen appliances – one that operate with gas, and the other, that operate with electricity. The primary use of kitchen appliances is for cooking, storage and cleaning. While electricity is the primary medium for running these appliances, most of the kitchen appliances are operated by electricity. Other mediums include cooking fuel, renewable and solar energy.
While refrigerator and dishwashers are some of the major devices used in kitchen, they also comprise blenders, food processors, coffee makers, rice cookers, OTG and microwaves.
The Kitchen appliances segment is gaining immense popularity in India on the back of factors such as:
Expanding middle class
Affluent customers and hence increasing disposable incomes
Changing lifestyles, where both husband and wife are working, and there is a nuclear family – this, on one hand, necessitates the use of kitchen appliances which make cooking convenient, and, on the other hand, gives more disposable incomes to enable buying best of kitchen appliances
Smart kitchen appliances have also become a status symbol
Technological advancements in appliances have also catalysed the growth of kitchen appliances market
Key players in the kitchen appliances market are adopting product launch and acquisition as their key developmental strategies to address the growing customer requirements. According to a recently published report by TechSci Research “India Kitchen Appliances Market Forecast and Opportunities, 2019”, the kitchen appliances market in India is forecasted to grow at a CAGR of more than 25% during 2014-19.
Retail chains including Big Bazar, Easyday, Croma, and Reliance Digital, etc. are spurring the sales of kitchen appliances by increasing the product awareness. The limitation is that these chains are limited to metros and tier 1 cities as of now.
Top brands in the kitchen appliances segment include:
Within India, the Southern region has been accounting for the largest demand share of kitchen appliances market in India. Also, on account of rising employment generation opportunities in the northern region, growth is expected from North India as well, especially from the Delhi-NCR region.
Going forward, it is innovation which is likely to drive sales in the market.
Among the various domestic kitchen appliances available, cooking appliances account more than 35 per cent market share and the remaining is divided between refrigerators, juice extractors, food grinders, mixers, electric coffee and tea makers and others.
In 2014, induction cooktop was the largest segment in India’s electric kitchen appliances market. It was followed by electric chimneys, microwaves and electric cookers.
The emergence of e-commerce stores such as Amazon, eBay, Snapdeal, Flipkart and Jabong has also significantly led to the growth of sales of kitchen appliances. These online stores not only provide multiple options to choose from, but also offer products at discounts which are very important for a price sensitive country like India. Some other online stores selling kitchen appliances include Homeshop18, Shopcj, Croma and Fabfurnish.