The Kids footwear industry in India is on a high growth path – the industry has been considered as one of the most steadily growing segments in the country. Kids’ footwear comprises 15 per cent of the Indian Footwear Industry, which is dominated by the men’s footwear category which comprises 55 percent of the footwear industry. The apparel and footwear industry for kids in India has witnessed a healthy and steady growth at a CAGR of 10.5% for the last few years. Also, with most of the educational institutes prescribing a specific set of uniforms and shoes for summers, winters and other extracurricular activities, the kid footwear segment has witnessed an impressive growth.
Bata, Relaxo, Lancer and Liberty are the major players operating in Indian Kid's Footwear Market. There are several factors that are fuelling the growth of the kids’ footwear segment in India:
high population base of children
growing exposure of parents and children towards fashion trends
increasing number of double income parents
The kids’ footwear market in India has traditionally been dominated by unorganised players who offer a wide range of styles at low prices, and occupy around 75% of the market. As the economy grew, and so did the living standards of people, more interest got generated in the branded kids’ footwear segment.
Also, with the growth of e-commerce sector, many domestic and global companies are extending their portfolios, and expanding their geographies to capitalise on the high growth potential of the Indian market. Significantly, the organised sector growing very fast (it is expected to grow at an annual growth of over 25% over the next few years).
Key players in the online branded footwear market include:
Tom & Jerry
Leading e-commerce firms such as Amazon, ebay, Firstcry, Snapdeal, Flipkart, Hopskotch and Myntra keep hundreds of varieties and brands. Besides giving buyers hundreds of options to choose from, they offer an added advantage of low prices and discounts, which at times ae so lucrative, that buyers are forced to shop for more than what they really need and want.
These e-commerce portals actually present an impressive range of kids’ footwear for their valued customers at highly competitive prices. Whether you are looking for sneaker shoes, slip on shoes, loafer casual shoes, fancy sandals, party wears, or comfortable flip flops, these online shops are the best platforms to go for the right buy.
Buying shoes for the little ones becomes an enjoyable experience too - the little customers can choose their own shoes by just pointing towards the footwear of their choice from leading brands such as Puma, Disney, Kitten, Marvel, Crocs and Warner Brothers. They can also buy shoes with their favourite popular cartoon characters such as like Micky Mouse, Spider-man, Chota Bheem, Superman, Barbie, Tweety, Dora the Explorer, Tom & Jerry and Ben. The little fashion divas can buy shoes online with ballet flats, clogs & mules, fashion sandals, sports & outdoor shoes and flip-flops.
All this, at 100 per cent purchase protection and an extremely customer friendly Return Policy.