The kids’ eyewear market in India has seen a great push, as both Indian and international brands make use of this highly fragmented market and high potential market. India is a market with low penetration and as a larger number of kids require prescription eye glasses, the market is set to grow significantly.
Kids’ Eyewear primarily consists of prescription eye glasses and sunglasses.
As the market for kids’ eye wear picks up, several popular brands have emerged – all vying for a greater slice of the pie. Some popular brands for kids eye wear include:
Kids don’t shop for themselves – it’s the parents who are fashion and style-conscious, who often introduce the kids to the world of branded eye wear – whether it’s for prescription glasses or sunglasses.
There is a growing trend of opticians stocking the latest in branded eyewear for kids. Apart from keeping an inventory of branded and stylish eye wear, they also create a friendly atmosphere that appeals to children in their stores. Besides this, they ensure that the staff is well-trained in suggesting the right frame or eyewear to kids, and is friendly as well.
As kids’ needs are quite different from that of adults in terms of comfort, frame and lens quality and look, and also because today’s kids are more brand conscious, brick and mortar eye wear stores as well as online portals keep a range of eye wear – in almost every brand possible.
As metro kids in India get more influenced with the “brand”, fashion eyewear for kids is a huge market. With both parents working in most of the families, there is enough money to splurge on the branded needs of the kids. As parents splurge on their tiny tots, opticians and manufacturers are taking full advantage of the opportunity that this new market is giving. With sales expected to increase exponentially, there is no doubt that branded kids eyewear is a high growth potential market in India.
Kids’ eye wear is sold on different quality parameters which include: 100% UV protective sunglasses, made from the most durable materials available so they will last; excellent fit, etc.
Most of the online stores today are full with stylish collection of kids’ sunglasses – whether it is Chhota Bheem, Frozen or John Jacobs – there are plenty of choices at great prices and even greater style.
Designs in Kids’ sunglasses
Kids’ sunglasses come in great designs, colours, stylish shapes, and a vibrant range – they are much in demand today. Online shopping has emerged as a very feasible option as kids get a variety of sunglasses available, without the need for venturing out. Kids online shopping is a great option, on portals such as Lenskart, Amazon, Firstcry, Snapdeal and Flipkart. Besides offering multiple options and convenience, these online portals offer amazing discounts on different designs and brands of sunglasses and prescription glasses, which makes buying all the more economical.