An American multinational technology company – Apple Inc – was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976. The company is headquartered in Cupertino, California. Apple develops and sells consumer electronics, computer software and online services. Its hardware products include-
iPodportable media player
Apple Watchsmart watch
Apple TV/digital media player
Apple's consumer software includes
iLife and iWork creativity and productivity suites.
Its online services include
iOS App Store
Mac App Store,
Apple is the world's largest information technology company by revenue, the world's largest technology company by total assets.
The company employs 115,000 permanent full-time employees as of July 2015and maintains 478 retail stores in seventeen countries as of March 2016.
There are over one billion actively used Apple products worldwide as of March 2016.
The Indian Government has recently approached Apple to renew its application to set up wholly-owned stores in the country. The Government has modified its rules regarding sourcing conditions for single-brand retail, albeit for a three-year period. These modifications are done for the companies with ‘state-of-the-art’ and ‘cutting edge technology’.
Apple currently sells its products in India through a network of franchisee-owned stores through which its domestic sales crossed the US$ 1billion-mark in FY15.
Apple has also directed its market development lead for App Store - Khushboo Ponwar to focus her efforts and strategies solely on India. India seems to be a market with strong growth amid slowing global sales for the iphone maker.
In the wake of such a development, Apple has given strong signals as to how important is Indian economy for them. iPhone sales grew 56 per cent on-year when Apple reported its first ever iPhone sales decline globally.
Apple ‘Watch-out’ for health and fitness
Apple watches are a unique offering from the company. One can instantly receive and respond to their favourite notifications. More to that, the watch gives the motivation you need to stay active and healthy. It not only helps the user to express his/her personal style in a whole new way, but eventually becomes an inevitable part of your daily work-out. From the way it works to the way it looks, Apple Watch isn’t just something you wear. It’s an essential part of who you are.
Stay fit - whatever your focus - Some of us just love the sport of running, cycling or hitting the gym. For others, it’s about being active throughout the day. Apple Watch combines the capabilities of an all-day activity tracker with those of a superior sport watch. It keeps an account of the users’ entire day’s activity because it all counts. And it all adds up!
The watch is engrossed with many useful apps that helps the user to keep an account of calories burnt, heart rate etc. throughout the day.
Sit less - Move more - Get some exercise
The Activity app provides a snapshot of your daily activity, with Stand, Move and Exercise rings telling you everything you need to know. Closing each ring every day is the GOAL.
SIT: Sitting less can improve your health. So Apple Watch senses when you stand and move. The Stand ring closes when you’re up for at least one minute in 12 different hours in a day.
Move: Apple Watch suggests a goal each week for how many active calories to burn based on your recent history. Adjust it up or down until it feels just right. The Move ring closes when you meet the daily goal.
Exercise: Any activity at the level of a brisk walk or above is exercise. The Exercise ring closes when you reach the recommended 30 minutes per day — and you don’t have to do it all at once.
Whether you have a go-to workout or you like to keep changing things up, Apple Watch can accurately measure your movement. One can choose an exercise in the Workout app and Apple Watch turns on the appropriate sensors. You can also choose the metrics you prefer to see.
Apple Watch keeps its users motivated to achieve steady progress over time, whether one is a dedicated athlete or just trying to fit 30 minutes of exercise into his or her day. As a faithful sidekick, it even congratulates you for a job well done and encourages you to take your work-out to next level!