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Littleapp - Best Deals Around You
Littleapp is a niche player in the Indian e-commerce sector, which has witnessed tremendous growth in the last few years. The e-commerce industry in India is expected to be worth US$ 38 billion by 2016, a 67 per cent increase over the US$ 23 billion for 2015, according to a report by the Associated Chambers of Commerce of India (Assocham). The market was worth US$ 3.8 billion in 2009 and US$ 17 billion in 2014.
Key factors behind the unprecedented growth in revenues include:
- increasing internet and mobile penetration
- growing acceptability of online payments
- favourable demographics (significant proportion of young population)
'My Little App' (Little) is an Online-to-Offline (O2O) consumer lifestyle deals marketplace app for smartphone users. It is available on both Android and iOS platforms. Little is a diversification attempt in the O2O space from Zovi.com. The app was launched by the founders Manish Chopra and Satish Mani in the end of 2015 after Zovi raised further $50 million. The Indian O2O market is expected to be worth USD 64 Billion by 2016 and Little is aspiring to pick up a major chunk of this pie with PayTM as its strategic partner and investor.
The $50M funding was led by Paytm and Zovi's existing investors SAIF Partners and Tiger Global Management. Little raised further funding from Singapore's wealth fund GIC.
The ‘Little’ app works both as a discovery platform for lifestyle consumers as well as a sales channel for merchants. Little is aspiring to build the O2O supply side infrastructure by providing real-time hyper-local deals to customers across services like, restaurants, movies, hotels, salons, gyms, spas and other services. On the other end of the spectrum, it also provides a just-in-time platform for merchants to market and sell their services. The advantage is that on this platform, merchants can gain insight into the preferences of the customers in the vicinity which helps them to accordingly customize their offerings and send timely notifications about relevant deals.
'Little' offers 50,000+ live deals across 11 cities. Apart from the deals, it delivers a daily dose of fun straight to the users' smartphones. These nuggets include invites to exclusive sales, beauty tutorials, DIY ideas, recipes and competitions around your area.
Owing to its partnership with Paytm, Little will power the deals platform on Paytm. Continuous efforts are on to further enhance the synergies with PayTM to take advantage of the same. Little will give the access of hyper local deals to Paytm consumers as well.
In the deals space, Little competes with Groupon, MyDala and Coupondunia amongst others but differentiates itself by providing other interesting information on beauty and lifestyle to its users. The deals space is highly fragmented and has very little focus on personalization, and timeliness - this is what Little is banking on.
Little App Offers
Little App Coupon Codes are available on different partner sites – offering cashback and discounts either on all products or specific products, depending on the offer. Little App reastaurants deals are applicable on selected restaurants, where a booking made through Little App ensures that ample discounts and flat offs are given to the customers. By using Little App voucher codes, customers can avail discounts and cashback on anything and everything – restaurants salons, spa, etc. LittleApp offers are available on various partner sites offering discounts and cash back on selected movies, gyms, salons, etc.
As discussed above, little app coupons are used for dining, spa, salon, etc. Customers can also find little app vouchers for healthcare & travels. Some of the prominent little app offers include offers on leading brands such as KFC, Pizza Hut, Dominos, Paytm, Uber and more. By using Little app, users are entitled to get up to 80% off on top brands of dining (lunch, buffets and dinner) using discount coupons at Delhi, Gurgaon, Noida, Pune, Mumbai, and Bangalore.
- On buying local deals from little app such as food, beauty, hotels, restaurants & more, customers can get 100% cashback by using given code. Maximum cashback, though, is upto Rs 300, and a customer can do a maximum of 3 transactions. Customers need to pay with Paytm and get cashback
- FLAT 50% Cashback @ Little App – which is valid on first purchase only
- Flat 30% cashback on all food, drinks, spa & salons deals
- Signup with my refer code and get 33% off on first purchase, with maximum discount being Rs 300
- Get upto 70% off and extra 30% cashback on all hotels at little. Customers need to use coupon code for discount