Abof Coupons and Offers

Abof - All About Fashion

According to industry body IAMAI, India's e-tail market is expected to grow 10 times from its current level to US$ 50 billion by 2020, primarily driven by better internet penetration and higher disposable incomes

A recent Google research shows that every third shopping search on Google is fashion related and the queries on fashion are growing at 66 percent year-on-year.

Prominent factors that are helping in the growth of this segment include:

• A large young net savvy population (increasing internet penetration)
• Tremendous growth in smart phone users
• Young population

Abof, an Indian online fashion retailer headquartered in Mumbai, was founded in October 2015, and is privately held by Aditya Birla Group. It’s a fashion brand for clothing, footwear and accessories which are targeted at the millennials. Abof is bringing innovation in the online fashion segment by showcasing personalised and curated shoppable content that is customised to the tastes and interests of an individual browsing the site.

Abof Key Facts

• The portal sells all brands including those from the Aditya Birla Group and other external brands – it sells about 55 brands
• A private and unlisted company, abof primarily caters to those in the 18-25 age group
• abof.com has registered an annualised gross merchandise value (GMV) of Rs 100 crore within 90 days of launch
• Abof aims to garner up to 15 per cent market share of the country's online fashion industry by FY 2019-20
• In May 2016, IBM announced that it is working with abof to provide an enhanced personalised shopping experience customised for millennial shoppers. IBM said that its solutions offer abof.com a scalable platform, seamless order fulfillment options and innovative customer engagement features
• While the average return rate in the apparel industry is 20 percent, (with the most common reason being unsatisfactory fit), post launching the virtual trial room, abof.com has reduced the product return rate to nearly zero. Significantly, the conversion rates for products available with 3D trial is 400 percent higher than the industry norm
• The fashion portal now reaches out to more than 7,000 pin codes and across more than 500 cities in India

Abof Coupons and Offers

According to Mr Prashant Gupta, President of Abof, the online portal does not believe in having discount as a strategy, and added that the sales season for them will be twice a year mostly.

Despite this, shoppers can look for multiple offers in the form of discounts and cashback on the portal, as well as partner websites.

Abof Promo Codes & Offers are regularly available on its website as well as affiliate websites. Customers can use abof coupons and deals to get large discounts on trending fashion online. The store, with its high-quality, and trend setting fashionable choices, offers statement collection across a range of items such as dresses, shirts, shoes, watches, fragrances and bags.

Abof women dresses come with amazing designs, colours, and fabric and fashion statement. The store is a real treat for the fashion loving females – beautiful designs in multiple styles that can be bought at a much lower rate by using Abof coupon codes for dresses available of multiple sites.

Customers can make use of Abof online shopping deals across a range of categories – in Women’s fashion wear and accessories, as well as male fashionwear and accessories to avail maximum discounts. Abof promo codes are aimed at encouraging the sale of products that are newly launched.

How to Use Abof Coupons?

1. Search for Abof at Paylesser India in Search Bar.

2. Click on "Get Coupon".

3. After clicking on Get Coupon a popup will open with Abof Coupon Code. Copy this Code, after this Abof website will be open automatically in left window or click on Open Abof Website.

4. At the time of Checkout paste your coupon into the coupon box. Apply coupon code and you will get discount instantly.

Abof Key Products/Categories

Abof operates across a range of product categories, designed for different consumer tastes. From Wildcraft to their own curated collection, the portal boasts of trendy brands for accessory needs as well - whether it’s wallets or slingbacks. The portal offers stylish, durable and classy travel bags, backpacks and duffel bags. For ladies, apart from the multiple options present on different types of dresses, the site offers silky stoles, printed scarves and unique neck pieces. The accessory list doesn’t stop here – it offers the complete range that a lady years for – snoods, stoles, clutches, tote bags and satchels from brands like Be for Bag, Wildcraft, Linos Perros and abof.

Products for females are grouped under four broad categories – Clothing, Ethnic Wear, Footwear & Accessories. Accessories primarily include bags and wallets and stoles and scarves. Top product categories at Abof include Tops & Tees, Shorts & Skirts, Jeans, Shirts, Dresses, Shrugs & Jackets. In the Men’s category, key products fall under Clothing, Footwear and Accessories.

Top Brands

Abof sells its own as well as products of other brands on its website. Key brands sold on abof.com include: Abof, Spykar, Jack and Jones, Puma and Sparx. In the women’s category, key brands include Abof, Vero Moda, Only, Biba and W.

Frequently Asked Questions

1. What is the returns policy at Abof?

Abof's returns and exchange policy gives customers an option to return or exchange purchased items within 15 days of receipt of the item. They are welcome to try on a product after delivery provided the product is not damaged during trial.

2. How do I apply a coupon code?

Customers can apply the coupon code on the "Shopping Bag" page on check out and avail discounts on their purchase. They can then see the list of available coupons under "Coupons and abof Bucks" section in "My abof" page.

3. How much discount I can avail on application of the Coupon?

The Coupon can be used to avail a maximum of 50% discount on your "Shopping Bag". Apply the coupon code and check the final discount value.

4. What are Abof Bucks?

Abof refers to store credit as abof Bucks. abof Bucks can be used just like any other payment mode to pay for orders on abof. abof Bucks can be credited back to your abof account whenever you return or cancel items purchased using Cash on Delivery (COD).